Tag Archives: buyers guide

Buyer’s Guide 101

With the New Year comes new questions … or the same ones. Below is our list of the best Buyer’s Guide tips we have for any type enthusiasts and designers out there who want to license fonts during their winter break or anyone who’s missed our previous Buyer’s Guide tips:

1. Font Formats
Double check the fonts in your cart before licensing them to make sure you have the format you need or the format that has the best compatibility with the system or programs you’re running!

2. What is EOT and WOFF?
Increase your understanding of the web formats available before licensing fonts for the web.

3. Can All Webfonts Be Linked To Typekit?
You’ve learned the difference between desktop licensing and web licensing and have decided you need to purchase some webfonts. If you have a Typekit account, read this Buyer’s Guide tip to make sure if the webfonts you want can be linked to your Typekit account or not.

4. Buying Fonts For Others
Still haven’t gotten gifts for a few people on your list? Don’t worry, you can buy fonts for them — that way, you won’t have to deal with getting out of your pajamas and trying to find parking in crowded shopping lots the day before Christmas.

If you have any other questions about buying fonts, you can view our Buyer’s Guide posts or our Help Topic forums.


FontShop is always here to help. Happy FontShopping!

Buyer’s Guide: How webfonts are licensed.

When you license a webfont on FontShop you obtain the right to self-host the font on your site so that visitors can view your page in a specific typeface.

A webfont license is based on the number of pageviews per month for all websites, including sub-domains, for an organization. You pay a one time fee, not a monthly or yearly fee, until the pageview rate changes. Once the pageview rate changes, you can contact FontShop to extend support for your website. If you are creating content for a client’s website then the client, not you, must license the webfont.

Catch up on our previous Buyer’s Guide to get the full scoop on webfonts here! Next week, we’ll explain what EOT/WOFF are and how to use them in your code to self-host your webfonts.

Buyer’s Guide: Can all webfonts sold on FontShop be linked to Typekit?

Currently, you can only link Web FontFonts — webfonts that begin with “FF” in their name, such as FF Meta Web or FF Suhmo Web — to your Typekit account.

Hosting with Typekit

When you purchase a Web FontFont, you will be given a voucher code that links your Web FontFonts to your Typekit account. Send your Web FontFonts to Typekit by clicking on the link given to you when your purchase is complete. When you click on this link, you should be taken to a page that should look something like this:

At this point, you will be able to double-check to make sure you are linking the correct Web FontFonts to your Typekit account. You can then sign in to your Typekit account or create a new account.

If you don’t find a yellow box with a link to send your webfonts to Typekit when you’ve completed your purchase, you can still use webfonts. Remember, Typekit is completely optional and all webfonts on FontShop can be self-hosted!

Buyer’s Guide: Am I buying a webfont?

Not all fonts on FontShop are available as webfonts. If you’re wondering whether you’re adding a webfont to your cart or not, here are a few things to look out for that will let you know you’re licensing the right kind of fonts:

1. Web Badges

When you do a general search for a font, several options may come up in the search results. Webfonts are easy to spot because they have Web Badges — a blue one in the upper right hand corner of a font listing and a gray one next to the price.

2. Font Name

Besides having badges to indicate if the font is a webfont, a webfont will have the word “Web” in its name.

3. Webfont Formats

Webfonts are usually available in two formats: WOFF and EOT. If you see anything else listed under Formats — like OT, TT, OT/TT, or PS — then you are not looking at a webfont!

4. Pricing By Pageviews

When you’re ready to checkout, there is one more way to ensure you’re licensing webfonts. Webfonts are priced based on pageviews per month, not the number of users who will be using the fonts. Instead of having to enter the number of users you need to license as you would with desktop fonts, you will need to choose a pricing tier based on the number of pageviews per month your website generates.

If you’re ready to get some webfonts, you can browse our selection of webfonts here!