I should have mentioned the FontShop Plugin from the start. The question it solves is one we get from time to time—How do I try out lots of options without buying everything? Install our plugin. Use it to test faces straight from InDesign, Illustrator, or Photoshop, or all three, however you prefer to work. Knowing which faces to license can be a big deal, and we want to make sure you know what you’re doing, and that you get what you need. If you have more questions about the plugin, just ask us here on the blog, or call, or tweet or read the FAQ.
Now to today’s great pair: Choosing two faces that work together well isn’t unlike pairing two instruments to achieve a particular sound, or pairing two garments—a jacket and skirt for instance—to make a certain look, or on a more fundamental level, pairing two different fibers to give the right texture to a piece of cloth.
One must take care in each case to determine which qualities will be accentuated, and which faces are best to support its pairing in playing up those qualities. In the included samples you can see that I’ve chosen a display face, Typonine Stencil, and one that’s a bit more robust, Fakt. The delicate nature of the one reinforces the strength of the other. When demonstrating that relationship, I’m careful to allow the display face to dominate the composition. If I were a more dogmatic typographer, I’d say something like, “A duet needs but one trumpet.” Striking the right balance is what you’re working toward, and however you get to it is alright with me. For the record, you can make two leading voices heard, it’s just more work, and usually involves a tertiary face playing backup.
When I start a project, I like to lay out a few styles together to see what’s working.
I could also mention that it pays to know what your type is capable of—see how Fakt’s tone warms when I enable one of its stylistic sets. (Compare above and below.)
Above the cut line is Fakt out of the box, below it, Set 1 is selected within the OpenType Stylistic Sets menu. This allows the face to instantly span between a cooler grotesque feel, to a warmer geometric.
And I see there’s a little space at the end for questions. What’s missing from the Great Pairs series? What would you like to see more of? Let us know.