You’ve doubtless seen Klavika before; its popular uses include high-profile identities and campaigns for Comcast, NBC, General Motors, others. The contemporary geometric sans finds a nice complement in FF Absara’s reductionist humanism. The faces’ carefully-placed hooks and overall low contrast serve as common threads to keep the two cohesive.
FF Absara comes in two optical sizes, a tightly-fitting headline, and text for setting body copy, above, (left and middle columns). Klavika additionally offers condensed weights for greater flexibility in editorial or other work. Together the two achieve a fully contemporary feel.
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