Tag Archives: Prana

Prana’s Push & Pull

Prana by Christoph Ulherr

Prana is a quirky monolinear slab in three weights from URW. Its design philosophy takes from both the geometric and humanistic slab traditions, and makes use of an abruptly terminating, long gestural curve as a device. From a distance, the face evokes the tight-but-not-touching ad typography of the 1970s, which can also be seen in faces like ITC Benguiat Gothic and most anything Herb Lubalin drew. The spacing is a bit tight and there’s no italic, so this one is recommended for display work only.

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