Tag Archives: Carolina de Bartolo

Carolina de Bartolo Talks Type at swissnex

Thursday evening several members of the FontShop San Francisco office attended a reception and talk at swissnex presented by design author and educator Carolina de Bartolo.

Carolina’s talk ‘To Explore = To Love’ toured the inspirations behind the typographic compositions in her book, Explorations in Typography. Through quotes and insights gained along the way, she guided us through her own exploratory process and encouraged those present to set up an area of typographic focus and find its limits.

The event was set among the exhibit Types We Can Make, a showing of the work of contemporary and classic Swiss type and typographic designers, like Adrian Frutiger and b+p.

Carolina stressed that exploration need not begin on the fringes of already-known work. The curious typographer can learn something from previously well-explored territory if she or he makes a point of it. It may be that a designer starts from the same place as another, or that two designers start from two very different places and end at a very similar result. “Start anywhere,” she added, noting that the destination and process of arriving to it are key.

A famous spread from the Nuremberg Chronicle composed by incunabula printing master Anton Koberger, an iPod.

The evening ended on much of the same note as it began. To explore means to get one’s own experience, and while this process can be cheered and directed, it isn’t taught by lecture. I think Carolina knows this limit well, which causes her to conclude as I do, that when we go out exploring the typographic expanse on our own, there’s no better explanation for it than love.

Our “Type” of Party!

Last night we at FontShop’s San Francisco office were thrilled to host a book launch party for Explorations in Typography: Mastering the Art of Fine Typesetting by Carolina de Bartolo and Erik Spiekermann. Carolina was in attendance to sign copies hot of the press and brought Erik along…sort of.

The party was held as part of AIGA Design Week in San Francisco and drew a great crowd of designers and type aficionados. We were excited to host the first event held in the newly renovated space at the historic Storek Building, a technology arts building in the heart of SoMa.

In introducing the book, Carolina had these words of advice for the crowd: “A wise person once told me: ‘Trying to save the world only creates hopelessness’….so, kern your type! Do what you can control, fix your rags. Good typography is a service to people and it makes a difference.”

And what’s a party without cake? Not to make  you jealous, but ours was delicious! And Oakland Bakes did a fantastic job making it look EXACTLY like the book.

Relive the party on our Facebook page. If you couldn’t make it, you can order Carolina’s book via her website. (Warning: actual book not edible)

FontShop SF Hosts “Explorations in Typography” Book Signing on June 15

Explorations in Typography book launch party on June 15, 2011

AIGA Design Week in San Francisco is coming soon and on Wednesday, June 15 a lively crowd of typophiles will be mixing and mingling at an at-capacity event at the FontShop SF headquarters in the historic Storek Building, a technology arts building in the heart of SoMa.  They’ll be celebrating the role of typography in design and the launch of the new book Explorations in Typography: Mastering the Art of Fine Typesetting by Carolina de Bartolo and Erik Spiekermann.

Carolina will be signing books and offering up a beautiful new letterpressed poster of all the typeface combinations from her book. Of course, there will be lots of copies of Explorations in Typography on hand for purchase. Additionally, there will be plenty of refreshments and libations for your enjoyment — even a special typographic cake draped in font-dant!

So how can you get in on the fun? Well, all California customers who purchase fonts featured in Explorations in Typography by Friday, June 10 will automatically be entered to win a pair of tickets to the event!

Don’t live in California, but think you can make it? Email contest@fontshop.com and we’ll make sure you’re in the drawing if you’re otherwise eligible.

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