Tag Archives: 360 Branding

Theresa’s Tips: Desktop, Web, and Mobile Licenses

If you’re starting your project, you’ll want to think about where you will want your typeface to live. Do you want to create mobile applications for the iPhone? Will you need to spruce up your website? Are you creating marketing materials or graphics for a product? So many questions, but hopefully I can help you sort out the type of license you’ll need with this brief overview of what FontShop offers.

When viewing our site you’ll see three types of licenses: Desktop, Web, and Mobile. A desktop license allows a font to live on your computer. The software is installed on your system so that you can use that font in various programs, such as MS Office or Adobe Creative Suite. Most desktops licenses do not allow you to include the font software on your website or mobile app, so additional licenses are needed.

Web licenses allow your fonts to live on your website using the CSS @font-face rule. Fonts that are made for the web can be in different formats, with the most common being WOFF. You can view all webfonts available here.

Mobile licenses are the latest addition and will allow a developer to include fonts into an app. The best part of a mobile license is that once the developers are licensed, they are not limited to the number of apps they can create and the license is perpetual, just like web and desktop licenses. Also, Mobile Fonts have web and desktop counter parts.

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