As always with pairing typefaces, the main principle to keep in mind is contrast. What makes the two compatible and how do they differ, and how does their relationship form a third entity unto itself? Today we review the close but working relationship between two disparate voices – Neue Haas Grotesk of the Swiss grotesque/realist persuasion, and the world-away Benton Sans of the American gothic tradition.
The immediate camaraderie is obvious. Benton Sans cheers the sometimes stark Neue Haas Grotesk. NHG in return flatters Benton Sans’s straightforward personality.
Since both work as strong leading faces and deferential servants, the roles a typographer assigns each is wholly inconsequential. Perhaps see if your audience is awake by alternating roles from spread to spread.
We end with a quick look ahead to next week. Catch Great Pairs here each Wednesday.