Sometimes clients request justified text, or else they change text styles from flush left to justified in a template I designed for their in-house use. I try to talk them out of using justified text. They don’t take into account the challenges in getting the spacing and hyphenation settings right, and can’t be bothered to copyfit.

It remains a mystery to me why big rivers of white flowing through body copy doesn’t sound any alarm bells for the person setting type. Perhaps it’s because we forget that the reader doesn’t have the same intimacy with our content as we do.