Best Type of 2012: Behind the Scenes

bestof-headerWe hope you enjoyed the typographic treat in your inbox this morning to kick off the second day of your new year. The FontShop team loves putting together this Best Type issue of our newsletter each year and 2012 was no exception. It’s always agonizing making the final list because we love so many of the fonts that make their way across our desk(tops) every 12 months. We try to showcase a variety of 2012 additions from our catalog, from runaway hits like FontFont’s FF Chartwell to brand spanking new releases like Monokrom’s Telefon.

Planning for the issue begins about two months before we unleash it on the world. We bring together our Sales & Support Team, our Marketing Team, and of course our Design Team and Type Experts to bring their favorites and review the 2012 typefaces. As we brainstormed categories this year, we began joking about how it felt like putting together a yearbook. We ran with this and love the retro yearbook style our designers brought to the final product.

Huge props always go to our amazing type experts, David Sudweeks and Yves Peters for creatively writing the issue based on our theme and categories. Who didn’t laugh at the line about Filmotype Kitten washing her hair?

We truly hope you have as much fun reading this issue as we did making it. How excited are you for a whole NEW YEAR of fonts though? What releases are you most looking forward to this year?

bestof2012samples

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