Monthly Archives: October 2011

Theresa’s Tips: My Account Features

Every time you log on to FontShop, you’ll see a My Account link on the top right hand menu. We’ll go over the different features tucked into this section of our site.

The first section of the My Account link is your basic information. If you need to change your name, password, or email address then just hit edit.

Hitting edit will take you to fields that you can modify. For example if you forget your password and need to change it after we provide you with a temporary one, then this is where you can create a new password. Don’t forget to hit save!

FontShop also stores the information of your previous purchases. Choosing an order ID number will take you to a one page summary of the license you purchased.

The best part of this section is that you can download a copy of the fonts you recently licensed if you need them again. We even store your Typekit voucher code, just in case you change your mind and decide not to self host your own webfonts.

Astype’s Ademo & Secca Art

Looking back over Astype’s catalogue this week, a couple nice ones stood out.

Ademo by Andreas Seidel, after Carl A. Fahrenwaldt

Polychrome types like Ademo by Andreas Seidel give the typographer a lot of latitude in creating the proper relationships between positive and negative space. Initially designed in metal by Carl A. Fahrenwaldt as a shaded display face in 1931, Andreas brings new life and new uses to the design. Among these he mentions embossing, blind imaging, die- or laser cutting, stamping, and experimenting with spot coatings. The face comes in a standard set of six fonts, and supplements this with eight additional fills available individually.

Secca Art by Andreas Seidel

Secca Art is a variation of the Secca family, a fresh take on the German grotesque letter. Secca Art adds a bit of warmth, unexpectedly, through applying curves to the diagonal strokes, and through altering the stance of capitals such as D and G. The effect loosely ties the design to the early art nouveau period which Andreas cites as a direct source of inspiration. Secca Art is purchasable as an 8-weight set, a complete 11-weight set including hairlines, and in individual weights.

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