FontShop Swears In David Sudweeks, Type Expert

FontShop welcomes David Sudweeks to the San Francisco office. By way of introduction, he answers here a few questions selected by the staff.

How did you land upon being a “font expert”?

Most type people can trace their love for fonts back to their early years and in this respect I’m no different. I always enjoyed the perusal of alphabets available as iron-on letters, chenille patches, stencils, in embossed tape labelers and calligraphic style manuals, etc.. Picking up webpage design as a hobby during the internet’s first coming of age, and my own, led me into the design profession. Working different jobs in print design expanded my ability to identify faces and spec their appropriate use. Around the same time I began pursuing lettering and type design on my own, and this out of necessity got me involved with the Typophile community. Learning to write convincingly about the formal qualities of words & letters, and experiencing the warmth of the type world at events like TypeCon were the final reassurances I needed to know that I could make it in type.

Still, type expert? I guess so; though my first week here reminds me I’ve yet got plenty to learn.

What are you most looking forward to working at FontShop?

I’m here to do good writing and make good art. Anything else, like discovering with the rest of us what a Twenty-first Century type retail service shop looks like, will be icing on the cake.

What are your top three typefaces at the moment?

Williams Caslon from Font Bureau, rather than purporting to be another authentic revival type, is a beautiful portrayal of an idea called Caslon.

Next, Compendium from Sudtipos. It’s so much fun to use! The pains taken to establish a sophisticated fit and care put into character design guarantees this face never to fall flat.

Last, Wilhelm Klingspor Gotisch. Folks who know me know that I like a good, deliberate blackletter when occasion calls for it. Rudolf Koch, Europe’s foremost type designer in his day, drew this one—maybe just for me.

And extra last, entry 4 of 3, I couldn’t pass up the chance to mention Marina Chaccur’s recent work out of the Type]Media program. (Permission to mention this just came in.) The Chic collection, comprised of a confident grotesque, a bold romantic display, and some fine lace, is designed to work together like the essential pieces of a well-dressed woman’s wardrobe. Before banging down Marina’s door please note that the collection is presently unreleased. Now bang down Marina’s door.

2 Comments

  1. Posted August 12, 2011 at 9:20 AM | Permalink

    best of luck David,
    i think you’re going to be enjoying life at FS.

  2. Brown, Mischa
    Posted August 12, 2011 at 9:26 AM | Permalink

    Filling Stephen’s shoes will be a challenge – good luck to you!

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